Strange but true, they are the brand icon of their products and enjoy political patronage from the leading groups of the country. A Ready market of customers who follow them blindly creates panic in the minds of established brands over the years. The unbelievable ever expanding empire looks threatening for the mighty Industrial houses and may bring quality and pricing equation on the forefront for consumer to benefit.
India’s consumer goods market is in for some divine intervention as spiritual gurus make a beeline to the profits counter. After the spectacular success of Patanjali Ayurveda—yoga guru Ramdev’s firm—others are now either entering the sector or aggressively expanding existing businesses. In February, Gurmeet Ram Rahim Singh—the flamboyant leader of Dera Sacha Sauda, a sect…
via India’s spiritual gurus are the newbie gods of consumer goods — Quartz
Flight of Imagination 
haha, but they are succeeding in whatever they are doing..
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Yes because they have millions of followers and clout with the political parties
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True that!
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